Personal branding training

​Although the concept of personal branding is relatively new, it is there in every situation and personal encounter we encode. Similarly to how consumer brands and corporations create an image of themselves, a person can also function as a brand. If we consciously shape the image we create in others, we gain a tool that will help us to reach our personal and professional goals.

At our Personal branding training, participants will:

• understand how personal branding works,
• learn how to create their own personal brand,
• learn techniques to strengthen their own personal brand.

Personal branding training topics:

• Defining our personal brand
• Mapping strengths and weaknesses
• Distinctive qualities, creating an impression
• Defining our own distinctive brand proposition/statement
• My story
• Building a communication strategy
• Communication tools, trends