Branded recruitment and talent retention – for many employers this is a key issue in today’s transformed and continuously changing employee market, where companies who respond to the new situation with a focused and strong employer brand have a head start.
Our team of professionals with several decades of expertise in HR and Communication will work with you to produce bespoke employer branding, providing solutions at all stages, from strategic planning and developing an action plan through implementation and all the way to measuring and evaluating results.
Steps to creating and strengthening employer branding:
- qualitative and quantitative background research for identifying brand messages and positioning
- developing and positioning brand values and messaging framework
- elaborating and planning brand strategy and brand profile
- creating a strategic action plan
- measuring performance and analysing results